built for people
who'd rather not stress
about money.
the greek word for steward is oikonomos: "caretaker" or "manager," from oikos ("house") and nomos ("rule"). someone entrusted with the care of a household or estate. our job is to help you become one — a better steward of your money. money apps often feel heavy — lots of charts, lots of nudges, lots to keep up with. we wanted something gentler, more principled, simpler to live with.
money is interesting.
it's the heavy lifting that isn't.
we don't think money is boring — most people we know find it genuinely interesting. what they don't enjoy is the heavy lifting: the spreadsheets, the comparisons, the mental admin. we want to change that.
Steward is built around three small monthly moments and a quiet companion the rest of the time. less heavy lifting, better stewardship of your money. on purpose.
a small team. built in london.
we're a small team — a finance/product nerd, an engineer, and a really cool designer. we ship slowly. we read every support email. we use Steward ourselves, every month.
we're not vc-backed. we're funded by our stewards. that means we work for you — not for the next round.
six things we
won't compromise on.
empower you, before anything else.
we want you to become a better steward over your money. that's the whole job. tools, not lectures.
intentional, not loud.
notifications only when they matter. a goal reached, a spike worth knowing, a saving worth making — never just to remind you we exist.
your data is yours.
we don't sell it. we don't snoop. the only time we see your data is when you ask us to fix something — and every request you make for us to review your data is logged. export or delete it any time, no email back-and-forth. and that's how we want to keep it.
no fca theatre.
we're not regulated. so we don't pretend to give regulated advice. for big decisions, see a real advisor.
price is fair.
three pounds fifty a week — less than a coffee or a matcha. seven fifty for a shared plan. ten percent off if you're a student. that's it.
cancel means cancel.
one tap. no retention dialog. no five-step flow. we'd rather you come back when you want to.
what we've done so far.
Steward, privately.
closed beta with our first testers. weekly wrap-ups. a lot of listening.
refer & win.
the waitlist gets a head start. invite a friend, move up the queue, unlock perks at launch.
Steward, publicly.
open banking everywhere. monthly rituals settled. boost in beta. joint plans, properly.
bespoke deals. tax wrap.
deals matched to your spending, not a brochure. and a year-end wrap-up that does the tax thinking for you.
we read every email.
questions, ideas, complaints, kind notes. all welcome. usually a reply within four minutes on weekdays.
hello@stewardapp.co.uk →