launching august 2026 · 7 days on us at launch · join the waitlist
stewarding

built for people who'd rather not stress about money.

a steward is someone entrusted with the care of a household. the greek word for steward is oikonomos — “caretaker” or “manager.” oikos means “house,” and nomos means “rule.” our job is to help you become one — a better steward of your money.

money apps often feel heavy: lots of charts, lots of nudges, lots to keep up with. we wanted something gentler, more principled and simpler to live with.

the why

money is interesting. it's the heavy lifting that isn't.

we don't think money is boring and most people we know find it genuinely interesting. what they don't enjoy is the heavy lifting: the spreadsheets, the comparisons and the mental admin. we want to change that.

we've built steward around the money moments in your life that you actually care about, so it can be the quiet companion you need the rest of the time. less heavy lifting. better stewardship of your money. all on purpose.

the who

a small team. built in london.

we use it ourselves, every month

we're a small team and we ship slowly. we read every support email and we use steward ourselves, every single month.

we're not vc-backed. we're funded by our stewards. that means we work for you and not for the next round.

our principles

six things we won't compromise on.

01

empower you, before anything else.

we want you to become a better steward over your money. that's the whole job. tools, not lectures.

the job
02

intentional, not loud.

notifications only when they matter. a goal reached, a spike worth knowing, a saving worth making — never just to remind you we exist.

quiet
03

your data is yours.

we don't sell it. we don't snoop. the only time we see your data is when you ask us to fix something — and every request is logged. export or delete it any time.

private
04

no fca theatre.

we're not regulated. so we don't pretend to give regulated advice. for big decisions, see a real advisor.

honest
05

price is fair.

three pounds fifty a week — less than a coffee or a matcha. seven fifty for a shared plan. ten percent off if you're a student. that's it.

fair
06

cancel means cancel.

one tap. no retention dialog. no five-step flow. we'd rather you came back when you want to.

no traps
timeline

what we've done so far.

apr

steward, privately.

closed beta with our first testers. weekly wrap-ups. a lot of listening.

live
jun – jul

refer & win.

the waitlist gets a head start. invite a friend, move up the queue, unlock perks at launch.

next
aug

steward, publicly.

open banking everywhere. monthly rituals settled. boost in beta. joint plans, properly.

launch
later

bespoke deals.

deals matched to your spending, not a brochure. and a year-end wrap-up that does the tax thinking for you.

2026
say hi

we read every email.

questions, ideas, complaints, kind notes. all welcome. usually a reply within 24 hours (often much sooner).

we reply in 24 hours (or less)